Privacy Policy

We are very delighted that you have shown interest in our enterprise. Data protection is of
a particularly high priority for the management of the Xenagos GmbH. The use of the
Internet pages of the Xenagos GmbH is possible without any indication of personal data;
however, if a data subject wants to use special enterprise services via our website,
processing of personal data could become necessary. If the processing of personal data is
necessary and there is no statutory basis for such processing, we generally obtain consent
from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone
number of a data subject shall always be in line with the General Data Protection
Regulation (GDPR), and in accordance with the country-specific data protection
regulations applicable to the Xenagos GmbH. By means of this data protection declaration,
our enterprise would like to inform the general public of the nature, scope, and purpose of
the personal data we collect, use and process. Furthermore, data subjects are informed,
by means of this data protection declaration, of the rights to which they are entitled.
As the controller, the Xenagos GmbH has implemented numerous technical and
organizational measures to ensure the most complete protection of personal data
processed through this website. However, Internet-based data transmissions may in
principle have security gaps, so absolute protection may not be guaranteed. For this
reason, every data subject is free to transfer personal data to us via alternative means,
e.g. by telephone.
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Definitions

The data protection declaration of the Xenagos GmbH is based on the terms used by the
European legislator for the adoption of the General Data Protection Regulation (GDPR).
Our data protection declaration should be legible and understandable for the general
public, as well as our customers and business partners. To ensure this, we would like to
first explain the terminology used.
In this data protection declaration, we use, inter alia, the following terms:

• a) Personal data

Personal data means any information relating to an identified or identifiable natural person
(“data subject”). An identifiable natural person is one who can be identified, directly or
indirectly, in particular by reference to an identifier such as a name, an identification
number, location data, an online identifier or to one or more factors specific to the physical,
physiological, genetic, mental, economic, cultural or social identity of that natural person.

• b) Data subject

Data subject is any identified or identifiable natural person, whose personal data is
processed by the controller responsible for the processing.

• c) Processing

Processing is any operation or set of operations which is performed on personal data or on
sets of personal data, whether or not by automated means, such as collection, recording,
organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use,
disclosure by transmission, dissemination or otherwise making available, alignment or
combination, restriction, erasure or destruction.

• d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting
their processing in the future.

• e) Profiling

Profiling means any form of automated processing of personal data consisting of the use
of personal data to evaluate certain personal aspects relating to a natural person, in
particular to analyse or predict aspects concerning that natural person’s performance at
work, economic situation, health, personal preferences, interests, reliability, behaviour,
location or movements.

• f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that the personal
data can no longer be attributed to a specific data subject without the use of additional
information, provided that such additional information is kept separately and is subject to
technical and organisational measures to ensure that the personal data are not attributed
to an identified or identifiable natural person.

• g) Controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or legal person, public
authority, agency or other body which, alone or jointly with others, determines the
purposes and means of the processing of personal data; where the purposes and means
of such processing are determined by Union or Member State law, the controller or the
specific criteria for its nomination may be provided for by Union or Member State law.

• h) Processor

Processor is a natural or legal person, public authority, agency or other body which
processes personal data on behalf of the controller.

• i) Recipient

Recipient is a natural or legal person, public authority, agency or another body, to which
the personal data are disclosed, whether a third party or not. However, public authorities
which may receive personal data in the framework of a particular inquiry in accordance
with Union or Member State law shall not be regarded as recipients; the processing of
those data by those public authorities shall be in compliance with the applicable data
protection rules according to the purposes of the processing.

• j) Third party

Third party is a natural or legal person, public authority, agency or body other than the data
subject, controller, processor and persons who, under the direct authority of the controller
or processor, are authorised to process personal data.

• k) Consent

Consent of the data subject is any freely given, specific, informed and unambiguous
indication of the data subject’s wishes by which he or she, by a statement or by a clear
affirmative action, signifies agreement to the processing of personal data relating to him or
her.

Name and Address of the controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data
protection laws applicable in Member states of the European Union and other provisions
related to data protection is:
Xenagos GmbH
Rennbahnstraße 72-74
60528 Frankfurt am Main
Phone: 069 204 56 30
Email: info@xenagos.de
Website: www.xenagos.de

Name and Address of the Data Protection Officer
The Data Protection Officer of the controller is:
Volker Roeber
PadPort Datenschutz-Nordhessen
Bernhard-Engelhardt-Str. 6
37269 Eschwege
Hessen
Phone: 05651 32038-10
Email: info@padmail.de
Website: www.padport.de
Any data subject may, at any time, contact our Data Protection Officer directly with all
questions and suggestions concerning data protection.

Cookies

The Internet pages of the Xenagos GmbH use cookies. Cookies are text files that are
stored in a computer system via an Internet browser.
Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID.
A cookie ID is a unique identifier of the cookie. It consists of a character string through
which Internet pages and servers can be assigned to the specific Internet browser in which
the cookie was stored. This allows visited Internet sites and servers to differentiate the
individual browser of the dats subject from other Internet browsers that contain other

cookies. A specific Internet browser can be recognized and identified using the unique
cookie ID.
Through the use of cookies, the Xenagos GmbH can provide the users of this website with
more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized with the
user in mind. Cookies allow us, as previously mentioned, to recognize our website users.
The purpose of this recognition is to make it easier for users to utilize our website. The
website user that uses cookies, e.g. does not have to enter access data each time the
website is accessed, because this is taken over by the website, and the cookie is thus
stored on the user’s computer system. Another example is the cookie of a shopping cart in
an online shop. The online store remembers the articles that a customer has placed in the
virtual shopping cart via a cookie.
The data subject may, at any time, prevent the setting of cookies through our website by
means of a corresponding setting of the Internet browser used, and may thus permanently
deny the setting of cookies. Furthermore, already set cookies may be deleted at any time
via an Internet browser or other software programs. This is possible in all popular Internet
browsers. If the data subject deactivates the setting of cookies in the Internet browser
used, not all functions of our website may be entirely usable.

Collection of general data and information

The website of the Xenagos GmbH collects a series of general data and information when
a data subject or automated system calls up the website. This general data and
information are stored in the server log files. Collected may be (1) the browser types and
versions used, (2) the operating system used by the accessing system, (3) the website

from which an accessing system reaches our website (so-called referrers), (4) the sub-
websites, (5) the date and time of access to the Internet site, (6) an Internet protocol

address (IP address), (7) the Internet service provider of the accessing system, and (8)
any other similar data and information that may be used in the event of attacks on our
information technology systems.
When using these general data and information, the Xenagos GmbH does not draw any
conclusions about the data subject. Rather, this information is needed to (1) deliver the
content of our website correctly, (2) optimize the content of our website as well as its
advertisement, (3) ensure the long-term viability of our information technology systems
and website technology, and (4) provide law enforcement authorities with the information
necessary for criminal prosecution in case of a cyber-attack. Therefore, the Xenagos
GmbH analyzes anonymously collected data and information statistically, with the aim of
increasing the data protection and data security of our enterprise, and to ensure an optimal
level of protection for the personal data we process. The anonymous data of the server log
files are stored separately from all personal data provided by a data subject.

Registration on our website

The data subject has the possibility to register on the website of the controller with the
indication of personal data. Which personal data are transmitted to the controller is
determined by the respective input mask used for the registration. The personal data
entered by the data subject are collected and stored exclusively for internal use by the

controller, and for his own purposes. The controller may request transfer to one or more
processors (e.g. a parcel service) that also uses personal data for an internal purpose
which is attributable to the controller.
By registering on the website of the controller, the IP address—assigned by the Internet
service provider (ISP) and used by the data subject—date, and time of the registration are
also stored. The storage of this data takes place against the background that this is the
only way to prevent the misuse of our services, and, if necessary, to make it possible to
investigate committed offenses. Insofar, the storage of this data is necessary to secure the
controller. This data is not passed on to third parties unless there is a statutory obligation
to pass on the data, or if the transfer serves the aim of criminal prosecution.
The registration of the data subject, with the voluntary indication of personal data, is
intended to enable the controller to offer the data subject contents or services that may
only be offered to registered users due to the nature of the matter in question. Registered
persons are free to change the personal data specified during the registration at any time,
or to have them completely deleted from the data stock of the controller.
The data controller shall, at any time, provide information upon request to each data
subject as to what personal data are stored about the data subject. In addition, the data
controller shall correct or erase personal data at the request or indication of the data
subject, insofar as there are no statutory storage obligations. The entirety of the
controller’s employees are available to the data subject in this respect as contact persons.

Subscription to our newscast (newsletter)

On the website of the Xenagos GmbH, users are given the opportunity to subscribe to our
enterprise’s newscast. The input mask used for this purpose determines what personal
data are transmitted, as well as when the newscast is ordered from the controller.
The Xenagos GmbH informs its customers and business partners regularly by means of a
newscast about enterprise offers. The enterprise’s newscast may only be received by the
data subject if (1) the data subject has a valid e-mail address and (2) the data subject
registers for the newscast shipping. A confirmation e-mail will be sent to the e-mail address
registered by a data subject for the first time for newscast shipping, for legal reasons, in
the double opt-in procedure. This confirmation e-mail is used to prove whether the owner
of the e-mail address as the data subject is authorized to receive the newscast.
During the registration for the newscast, we also store the IP address of the computer
system assigned by the Internet service provider (ISP) and used by the data subject at the
time of the registration, as well as the date and time of the registration. The collection of
this data is necessary in order to understand the (possible) misuse of the e-mail address of
a data subject at a later date, and it therefore serves the aim of the legal protection of the
controller.
The personal data collected as part of a registration for the newscast will only be used to
send our newscast. In addition, subscribers to the newscast may be informed by e-mail, as
long as this is necessary for the operation of the newscast service or a registration in
question, as this could be the case in the event of modifications to the newscast offer, or in
the event of a change in technical circumstances. There will be no transfer of personal
data collected by the newscast service to third parties. The subscription to our newscast
may be terminated by the data subject at any time. The consent to the storage of personal
data, which the data subject has given for shipping the newscast, may be revoked at any

time. For the purpose of revocation of consent, a corresponding link is found in each
newscast. It is also possible to unsubscribe from the newscast at any time directly on the
website of the controller, or to communicate this to the controller in a different way.

Newscast-Tracking

The newscast of the Xenagos GmbH contains so-called tracking pixels. A tracking pixel is
a miniature graphic embedded in such e-mails, which are sent in HTML format to enable
log file recording and analysis. This allows a statistical analysis of the success or failure of
online marketing campaigns. Based on the embedded tracking pixel, the Xenagos GmbH
may see if and when an e-mail was opened by a data subject, and which links in the e-mail
were called up by data subjects.
Such personal data collected in the tracking pixels contained in the newscasts are stored
and analyzed by the controller in order to optimize the shipping of the newscast, as well as
to adapt the content of future newscasts even better to the interests of the data subject.
These personal data will not be passed on to third parties. Data subjects are at any time
entitled to revoke the respective separate declaration of consent issued by means of the
double-opt-in procedure. After a revocation, these personal data will be deleted by the
controller. The Xenagos GmbH automatically regards a withdrawal from the receipt of the
newscast as a revocation.

Contact possibility via the website

The website of the Xenagos GmbH contains information that enables a quick electronic
contact to our enterprise, as well as direct communication with us, which also includes a
general address of the so-called electronic mail (e-mail address). If a data subject contacts
the controller by e-mail or via a contact form, the personal data transmitted by the data
subject are automatically stored. Such personal data transmitted on a voluntary basis by a
data subject to the data controller are stored for the purpose of processing or contacting
the data subject. There is no transfer of this personal data to third parties.

Routine erasure and blocking of personal data
The data controller shall process and store the personal data of the data subject only for
the period necessary to achieve the purpose of storage, or as far as this is granted by the
European legislator or other legislators in laws or regulations to which the controller is
subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European
legislator or another competent legislator expires, the personal data are routinely blocked
or erased in accordance with legal requirements.

Rights of the data subject

• a) Right of confirmation

Each data subject shall have the right granted by the European legislator to obtain from
the controller the confirmation as to whether or not personal data concerning him or her
are being processed. If a data subject wishes to avail himself of this right of confirmation,
he or she may, at any time, contact any employee of the controller.

• b) Right of access

Each data subject shall have the right granted by the European legislator to obtain from
the controller free information about his or her personal data stored at any time and a copy
of this information. Furthermore, the European directives and regulations grant the data
subject access to the following information:
•the purposes of the processing;
•the categories of personal data concerned;
•the recipients or categories of recipients to whom the personal data have been or will be
disclosed, in particular recipients in third countries or international organisations;
•where possible, the envisaged period for which the personal data will be stored, or, if not
possible, the criteria used to determine that period;
•the existence of the right to request from the controller rectification or erasure of personal
data, or restriction of processing of personal data concerning the data subject, or to object
to such processing;
•the existence of the right to lodge a complaint with a supervisory authority;
•where the personal data are not collected from the data subject, any available information
as to their source;
•the existence of automated decision-making, including profiling, referred to in Article 22(1)
and (4) of the GDPR and, at least in those cases, meaningful information about the logic
involved, as well as the significance and envisaged consequences of such processing for
the data subject.
Furthermore, the data subject shall have a right to obtain information as to whether
personal data are transferred to a third country or to an international organisation. Where
this is the case, the data subject shall have the right to be informed of the appropriate
safeguards relating to the transfer.
If a data subject wishes to avail himself of this right of access, he or she may, at any time,
contact any employee of the controller.

• c) Right to rectification

Each data subject shall have the right granted by the European legislator to obtain from
the controller without undue delay the rectification of inaccurate personal data concerning
him or her. Taking into account the purposes of the processing, the data subject shall have
the right to have incomplete personal data completed, including by means of providing a
supplementary statement.
If a data subject wishes to exercise this right to rectification, he or she may, at any time,
contact any employee of the controller.

• d) Right to erasure (Right to be forgotten)

Each data subject shall have the right granted by the European legislator to obtain from
the controller the erasure of personal data concerning him or her without undue delay, and
the controller shall have the obligation to erase personal data without undue delay where
one of the following grounds applies, as long as the processing is not necessary:
•The personal data are no longer necessary in relation to the purposes for which they were
collected or otherwise processed.
•The data subject withdraws consent to which the processing is based according to point
(a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is
no other legal ground for the processing.
•The data subject objects to the processing pursuant to Article 21(1) of the GDPR and
there are no overriding legitimate grounds for the processing, or the data subject objects to
the processing pursuant to Article 21(2) of the GDPR.
•The personal data have been unlawfully processed.
•The personal data must be erased for compliance with a legal obligation in Union or
Member State law to which the controller is subject.
•The personal data have been collected in relation to the offer of information society
services referred to in Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the
erasure of personal data stored by the Xenagos GmbH, he or she may, at any time,
contact any employee of the controller. An employee of Xenagos GmbH shall promptly
ensure that the erasure request is complied with immediately.
Where the controller has made personal data public and is obliged pursuant to Article
17(1) to erase the personal data, the controller, taking account of available technology and
the cost of implementation, shall take reasonable steps, including technical measures, to
inform other controllers processing the personal data that the data subject has requested
erasure by such controllers of any links to, or copy or replication of, those personal data,
as far as processing is not required. An employees of the Xenagos GmbH will arrange the
necessary measures in individual cases.

• e) Right of restriction of processing

Each data subject shall have the right granted by the European legislator to obtain from
the controller restriction of processing where one of the following applies:
•The accuracy of the personal data is contested by the data subject, for a period enabling
the controller to verify the accuracy of the personal data.
•The processing is unlawful and the data subject opposes the erasure of the personal data
and requests instead the restriction of their use instead.
•The controller no longer needs the personal data for the purposes of the processing, but
they are required by the data subject for the establishment, exercise or defence of legal
claims.
•The data subject has objected to processing pursuant to Article 21(1) of the GDPR
pending the verification whether the legitimate grounds of the controller override those of
the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the
restriction of the processing of personal data stored by the Xenagos GmbH, he or she may
at any time contact any employee of the controller. The employee of the Xenagos GmbH
will arrange the restriction of the processing.
• f) Right to data portability

Each data subject shall have the right granted by the European legislator, to receive the
personal data concerning him or her, which was provided to a controller, in a structured,
commonly used and machine-readable format. He or she shall have the right to transmit
those data to another controller without hindrance from the controller to which the personal
data have been provided, as long as the processing is based on consent pursuant to point
(a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract
pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by
automated means, as long as the processing is not necessary for the performance of a
task carried out in the public interest or in the exercise of official authority vested in the
controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the
GDPR, the data subject shall have the right to have personal data transmitted directly from
one controller to another, where technically feasible and when doing so does not adversely
affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact any
employee of the Xenagos GmbH.

• g) Right to object

Each data subject shall have the right granted by the European legislator to object, on
grounds relating to his or her particular situation, at any time, to processing of personal
data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR.
This also applies to profiling based on these provisions.
The Xenagos GmbH shall no longer process the personal data in the event of the
objection, unless we can demonstrate compelling legitimate grounds for the processing
which override the interests, rights and freedoms of the data subject, or for the
establishment, exercise or defence of legal claims.
If the Xenagos GmbH processes personal data for direct marketing purposes, the data
subject shall have the right to object at any time to processing of personal data concerning
him or her for such marketing. This applies to profiling to the extent that it is related to such
direct marketing. If the data subject objects to the Xenagos GmbH to the processing for
direct marketing purposes, the Xenagos GmbH will no longer process the personal data
for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular
situation, to object to processing of personal data concerning him or her by the Xenagos
GmbH for scientific or historical research purposes, or for statistical purposes pursuant to
Article 89(1) of the GDPR, unless the processing is necessary for the performance of a
task carried out for reasons of public interest.
In order to exercise the right to object, the data subject may contact any employee of the
Xenagos GmbH. In addition, the data subject is free in the context of the use of information
society services, and notwithstanding Directive 2002/58/EC, to use his or her right to
object by automated means using technical specifications.

• h) Automated individual decision-making, including profiling

Each data subject shall have the right granted by the European legislator not to be subject
to a decision based solely on automated processing, including profiling, which produces
legal effects concerning him or her, or similarly significantly affects him or her, as long as
the decision (1) is not is necessary for entering into, or the performance of, a contract
between the data subject and a data controller, or (2) is not authorised by Union or
Member State law to which the controller is subject and which also lays down suitable
measures to safeguard the data subject’s rights and freedoms and legitimate interests, or
(3) is not based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between
the data subject and a data controller, or (2) it is based on the data subject’s explicit
consent, the Xenagos GmbH shall implement suitable measures to safeguard the data
subject’s rights and freedoms and legitimate interests, at least the right to obtain human
intervention on the part of the controller, to express his or her point of view and contest the
decision.

If the data subject wishes to exercise the rights concerning automated individual decision-
making, he or she may, at any time, contact any employee of the Xenagos GmbH.

• i) Right to withdraw data protection consent

Each data subject shall have the right granted by the European legislator to withdraw his
or her consent to processing of his or her personal data at any time.
If the data subject wishes to exercise the right to withdraw the consent, he or she may, at
any time, contact any employee of the Xenagos GmbH.

Data protection for applications and the application procedures
a.) client ordered applications
The data controller shall collect and process the personal data of applicants for the
purpose of the processing of the application procedure for clients. The processing may
also be carried out electronically. This is the case, in particular, if an applicant submits
corresponding application documents by e-mail or by means of a web form on the website
to the controller.
The data controller collects submitted data of the applicant to search and find
corresponding applications of clients. Submitters of data will be informed about data
protection and asked for agreement to store this data. This consent can be withdrawed
anytime.

b.) internal applications
The data controller shall collect and process the personal data of applicants for the
purpose of the processing of the application procedure. The processing may also be
carried out electronically. This is the case, in particular, if an applicant submits
corresponding application documents by e-mail or by means of a web form on the website
to the controller. If the data controller concludes an employment contract with an applicant,
the submitted data will be stored for the purpose of processing the employment
relationship in compliance with legal requirements. If no employment contract is concluded

with the applicant by the controller, the application documents shall be automatically
erased two months after notification of the refusal decision, provided that no other
legitimate interests of the controller are opposed to the erasure. Other legitimate interest in
this relation is, e.g. a burden of proof in a procedure under the General Equal Treatment
Act (AGG).

Data protection provisions about the application and use of Facebook

On this website, the controller has integrated components of the enterprise Facebook.
Facebook is a social network.
A social network is a place for social meetings on the Internet, an online community, which
usually allows users to communicate with each other and interact in a virtual space. A
social network may serve as a platform for the exchange of opinions and experiences, or
enable the Internet community to provide personal or business-related information.
Facebook allows social network users to include the creation of private profiles, upload
photos, and network through friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA
94025, United States. If a person lives outside of the United States or Canada, the
controller is the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour,
Dublin 2, Ireland.
With each call-up to one of the individual pages of this Internet website, which is operated
by the controller and into which a Facebook component (Facebook plug-ins) was
integrated, the web browser on the information technology system of the data subject is
automatically prompted to download display of the corresponding Facebook component

from Facebook through the Facebook component. An overview of all the Facebook Plug-
ins may be accessed under https://developers.facebook.com/docs/plugins/. During the

course of this technical procedure, Facebook is made aware of what specific sub-site of
our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, Facebook detects with
every call-up to our website by the data subject—and for the entire duration of their stay on
our Internet site—which specific sub-site of our Internet page was visited by the data
subject. This information is collected through the Facebook component and associated
with the respective Facebook account of the data subject. If the data subject clicks on one
of the Facebook buttons integrated into our website, e.g. the “Like” button, or if the data
subject submits a comment, then Facebook matches this information with the personal
Facebook user account of the data subject and stores the personal data.
Facebook always receives, through the Facebook component, information about a visit to
our website by the data subject, whenever the data subject is logged in at the same time
on Facebook during the time of the call-up to our website. This occurs regardless of
whether the data subject clicks on the Facebook component or not. If such a transmission
of information to Facebook is not desirable for the data subject, then he or she may
prevent this by logging off from their Facebook account before a call-up to our website is
made.
The data protection guideline published by Facebook, which is available at
https://facebook.com/about/privacy/, provides information about the collection, processing
and use of personal data by Facebook. In addition, it is explained there what setting
options Facebook offers to protect the privacy of the data subject. In addition, different

configuration options are made available to allow the elimination of data transmission to
Facebook. These applications may be used by the data subject to eliminate a data
transmission to Facebook.

Data protection provisions about the application and use of functions of the Amazon
Partner program

On this website, the controller has integrated Amazon components as a participant in the
Amazon partner program. The Amazon components were created by Amazon with the aim
to mediate customers through advertisements on various websites of the Amazon group,
in particular Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr,
Amazon.it and Amazon.es in return for the payment of a commission. By using the
Amazon components, the controller may generate advertising revenue.

The operating company of this Amazon component is Amazon EU S.à.r.l, 5 Rue Plaetis, L-
2338 Luxembourg, Luxembourg.

Amazon sets a cookie the information technology system of the data subject. The
definition of cookies is explained above. With each single call-up to one of the individual
pages of this Internet website, which is operated by the controller and in which an Amazon
component was integrated, the Internet browser on the information technology system of
the data subject will automatically submit data for the purpose of online advertising and the
settlement of commissions to Amazon through the respective Amazon component. During
the course of this technical procedure, Amazon receives personal information that is used
to trace the origin of orders from Amazon, and as a result, to allow the accounting of a
commission. Among other things, Amazon may understand that the data subject has
clicked on an affiliate link on our website.
The data subject may, as stated above, prevent the setting of cookies through our website
at any time by means of a corresponding adjustment of the web browser used, and thus
permanently deny the setting of cookies. Such an adjustment to the Internet browser used
would also prevent Amazon from setting a cookie on the information technology system of
the data subject. In addition, cookies already in use by Amazon may be deleted at anytime
via a web browser or other software programs.
Further information and the actual data protection provisions of Amazon may be retrieved
under https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401&language=en_GB.

Data protection provisions about the application and use of Google AdSense

On this website, the controller has integrated Google AdSense. Google AdSense is an
online service which allows the placement of advertising on third-party sites. Google
AdSense is based on an algorithm that selects advertisements displayed on third-party
sites to match with the content of the respective third-party site. Google AdSense allows
an interest-based targeting of the Internet user, which is implemented by means of
generating individual user profiles.
The operating company of Google’s AdSense component is Alphabet Inc., 1600
Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of Google’s AdSense component is the integration of advertisements on our
website. Google AdSense places a cookie on the information technology system of the
data subject. The definition of cookies is explained above. With the setting of the cookie,
Alphabet Inc. is enabled to analyze the use of our website. With each call-up to one of the
individual pages of this Internet site, which is operated by the controller and into which a
Google AdSense component is integrated, the Internet browser on the information
technology system of the data subject will automatically submit data through the Google
AdSense component for the purpose of online advertising and the settlement of
commissions to Alphabet Inc. During the course of this technical procedure, the enterprise
Alphabet Inc. gains knowledge of personal data, such as the IP address of the data
subject, which serves Alphabet Inc., inter alia, to understand the origin of visitors and clicks
and subsequently create commission settlements.
The data subject may, as stated above, prevent the setting of cookies through our website
at any time by means of a corresponding adjustment of the web browser used and thus
permanently deny the setting of cookies. Such an adjustment to the Internet browser used
would also prevent Alphabet Inc. from setting a cookie on the information technology
system of the data subject. Additionally, cookies already in use by Alphabet Inc. may be
deleted at any time via a web browser or other software programs.
Furthermore, Google AdSense also uses so-called tracking pixels. A tracking pixel is a
miniature graphic that is embedded in web pages to enable a log file recording and a log
file analysis through which a statistical analysis may be performed. Based on the
embedded tracking pixels, Alphabet Inc. is able to determine if and when a website was
opened by a data subject, and which links were clicked on by the data subject. Tracking
pixels serve, inter alia, to analyze the flow of visitors on a website.
Through Google AdSense, personal data and information—which also includes the IP
address, and is necessary for the collection and accounting of the displayed
advertisements—is transmitted to Alphabet Inc. in the United States of America. These
personal data will be stored and processed in the United States of America. The Alphabet
Inc. may disclose the collected personal data through this technical procedure to third
parties.
Google AdSense is further explained under the following link
https://www.google.com/intl/en/adsense/start/.

Data protection provisions about the application and use of Google Analytics (with
anonymization function)

On this website, the controller has integrated the component of Google Analytics (with the
anonymizer function). Google Analytics is a web analytics service. Web analytics is the
collection, gathering, and analysis of data about the behavior of visitors to websites. A web
analysis service collects, inter alia, data about the website from which a person has come
(the so-called referrer), which sub-pages were visited, or how often and for what duration a
sub-page was viewed. Web analytics are mainly used for the optimization of a website and
in order to carry out a cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy,
Mountain View, CA 94043-1351, United States.
For the web analytics through Google Analytics the controller uses the application “_gat.
_anonymizeIp”. By means of this application the IP address of the Internet connection of

the data subject is abridged by Google and anonymised when accessing our websites
from a Member State of the European Union or another Contracting State to the
Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the traffic on our website.
Google uses the collected data and information, inter alia, to evaluate the use of our
website and to provide online reports, which show the activities on our websites, and to
provide other services concerning the use of our Internet site for us.
Google Analytics places a cookie on the information technology system of the data
subject. The definition of cookies is explained above. With the setting of the cookie,
Google is enabled to analyze the use of our website. With each call-up to one of the
individual pages of this Internet site, which is operated by the controller and into which a
Google Analytics component was integrated, the Internet browser on the information
technology system of the data subject will automatically submit data through the Google
Analytics component for the purpose of online advertising and the settlement of
commissions to Google. During the course of this technical procedure, the enterprise
Google gains knowledge of personal information, such as the IP address of the data
subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and
subsequently create commission settlements.
The cookie is used to store personal information, such as the access time, the location
from which the access was made, and the frequency of visits of our website by the data
subject. With each visit to our Internet site, such personal data, including the IP address of
the Internet access used by the data subject, will be transmitted to Google in the United
States of America. These personal data are stored by Google in the United States of
America. Google may pass these personal data collected through the technical procedure
to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website
at any time by means of a corresponding adjustment of the web browser used and thus
permanently deny the setting of cookies. Such an adjustment to the Internet browser used
would also prevent Google Analytics from setting a cookie on the information technology
system of the data subject. In addition, cookies already in use by Google Analytics may be
deleted at any time via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to a collection of data that are
generated by Google Analytics, which is related to the use of this website, as well as the
processing of this data by Google and the chance to preclude any such. For this purpose,
the data subject must download a browser add-on under the link
https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google
Analytics through a JavaScript, that any data and information about the visits of Internet
pages may not be transmitted to Google Analytics. The installation of the browser add-ons
is considered an objection by Google. If the information technology system of the data
subject is later deleted, formatted, or newly installed, then the data subject must reinstall
the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by
the data subject or any other person who is attributable to their sphere of competence, or

is disabled, it is possible to execute the reinstallation or reactivation of the browser add-
ons.

Further information and the applicable data protection provisions of Google may be
retrieved under https://www.google.com/intl/en/policies/privacy/ and under

http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under
the following Link https://www.google.com/analytics/.

Data protection provisions about the application and use of Google Remarketing
On this website, the controller has integrated Google Remarketing services. Google
Remarketing is a feature of Google AdWords, which allows an enterprise to display
advertising to Internet users who have previously resided on the enterprise’s Internet site.
The integration of Google Remarketing therefore allows an enterprise to create user-based
advertising and thus shows relevant advertisements to interested Internet users.
The operating company of the Google Remarketing services is the Google Inc., 1600
Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of Google Remarketing is the insertion of interest-relevant advertising.
Google Remarketing allows us to display ads on the Google network or on other websites,
which are based on individual needs and matched to the interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data
subject. The definition of cookies is explained above. With the setting of the cookie,
Google enables a recognition of the visitor of our website if he calls up consecutive web
pages, which are also a member of the Google advertising network. With each call-up to
an Internet site on which the service has been integrated by Google Remarketing, the web
browser of the data subject identifies automatically with Google. During the course of this
technical procedure, Google receives personal information, such as the IP address or the
surfing behaviour of the user, which Google uses, inter alia, for the insertion of interest
relevant advertising.
The cookie is used to store personal information, e.g. the Internet pages visited by the
data subject. Each time we visit our Internet pages, personal data, including the IP
address of the Internet access used by the data subject, is transmitted to Google in the
United States of America. These personal data are stored by Google in the United States
of America. Google may pass these personal data collected through the technical
procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website
at any time by means of a corresponding adjustment of the web browser used and thus
permanently deny the setting of cookies. Such an adjustment to the Internet browser used
would also prevent Google from setting a cookie on the information technology system of
the data subject. In addition, cookies already in use by Google may be deleted at any time
via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to the interest-based
advertising by Google. For this purpose, the data subject must call up the link to
www.google.de/settings/ads and make the desired settings on each Internet browser used
by the data subject.
Further information and the actual data protection provisions of Google may be retrieved
under https://www.google.com/intl/en/policies/privacy/.

Data protection provisions about the application and use of Google+
On this website, the controller has integrated the Google+ button as a component.
Google+ is a so-called social network. A social network is a social meeting place on the
Internet, an online community, which usually allows users to communicate with each other
and interact in a virtual space. A social network may serve as a platform for the exchange
of opinions and experiences, or enable the Internet community to provide personal or
business-related information. Google+ allows users of the social network to include the
creation of private profiles, upload photos and network through friend requests.
The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain
View, CA 94043-1351, UNITED STATES.
With each call-up to one of the individual pages of this website, which is operated by the
controller and on which a Google+ button has been integrated, the Internet browser on the
information technology system of the data subject automatically downloads a display of the
corresponding Google+ button of Google through the respective Google+ button
component. During the course of this technical procedure, Google is made aware of what
specific sub-page of our website was visited by the data subject. More detailed information
about Google+ is available under https://developers.google.com/+/.
If the data subject is logged in at the same time to Google+, Google recognizes with each
call-up to our website by the data subject and for the entire duration of his or her stay on
our Internet site, which specific sub-pages of our Internet page were visited by the data
subject. This information is collected through the Google+ button and Google matches this
with the respective Google+ account associated with the data subject.
If the data subject clicks on the Google+ button integrated on our website and thus gives a
Google+ 1 recommendation, then Google assigns this information to the personal Google+
user account of the data subject and stores the personal data. Google stores the Google+
1 recommendation of the data subject, making it publicly available in accordance with the
terms and conditions accepted by the data subject in this regard. Subsequently, a Google+
1 recommendation given by the data subject on this website together with other personal
data, such as the Google+ account name used by the data subject and the stored photo, is
stored and processed on other Google services, such as search-engine results of the
Google search engine, the Google account of the data subject or in other places, e.g. on
Internet pages, or in relation to advertisements. Google is also able to link the visit to this
website with other personal data stored on Google. Google further records this personal
information with the purpose of improving or optimizing the various Google services.
Through the Google+ button, Google receives information that the data subject visited our
website, if the data subject at the time of the call-up to our website is logged in to Google+.
This occurs regardless of whether the data subject clicks or doesn’t click on the Google+
button.
If the data subject does not wish to transmit personal data to Google, he or she may
prevent such transmission by logging out of his Google+ account before calling up our
website.
Further information and the data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/. More references from Google about the

Google+ 1 button may be obtained under https://developers.google.com/+/web/buttons-
policy.

Data protection provisions about the application and use of Google-AdWords
On this website, the controller has integrated Google AdWords. Google AdWords is a
service for Internet advertising that allows the advertiser to place ads in Google search
engine results and the Google advertising network. Google AdWords allows an advertiser
to pre-define specific keywords with the help of which an ad on Google’s search results

only then displayed, when the user utilizes the search engine to retrieve a keyword-
relevant search result. In the Google Advertising Network, the ads are distributed on

relevant web pages using an automatic algorithm, taking into account the previously
defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy,
Mountain View, CA 94043-1351, UNITED STATES.
The purpose of Google AdWords is the promotion of our website by the inclusion of
relevant advertising on the websites of third parties and in the search engine results of the
search engine Google and an insertion of third-party advertising on our website.
If a data subject reaches our website via a Google ad, a conversion cookie is filed on the
information technology system of the data subject through Google. The definition of
cookies is explained above. A conversion cookie loses its validity after 30 days and is not
used to identify the data subject. If the cookie has not expired, the conversion cookie is
used to check whether certain sub-pages, e.g, the shopping cart from an online shop
system, were called up on our website. Through the conversion cookie, both Google and
the controller can understand whether a person who reached an AdWords ad on our
website generated sales, that is, executed or canceled a sale of goods.
The data and information collected through the use of the conversion cookie is used by
Google to create visit statistics for our website. These visit statistics are used in order to
determine the total number of users who have been served through AdWords ads to
ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in
the future. Neither our company nor other Google AdWords advertisers receive information
from Google that could identify the data subject.
The conversion cookie stores personal information, e.g. the Internet pages visited by the
data subject. Each time we visit our Internet pages, personal data, including the IP
address of the Internet access used by the data subject, is transmitted to Google in the
United States of America. These personal data are stored by Google in the United States
of America. Google may pass these personal data collected through the technical
procedure to third parties.
The data subject may, at any time, prevent the setting of cookies by our website, as stated
above, by means of a corresponding setting of the Internet browser used and thus
permanently deny the setting of cookies. Such a setting of the Internet browser used would
also prevent Google from placing a conversion cookie on the information technology
system of the data subject. In addition, a cookie set by Google AdWords may be deleted at
any time via the Internet browser or other software programs.
The data subject has a possibility of objecting to the interest based advertisement of
Google. Therefore, the data subject must access from each of the browsers in use the link
www.google.de/settings/ads and set the desired settings.
Further information and the applicable data protection provisions of Google may be
retrieved under https://www.google.com/intl/en/policies/privacy/.

Data protection provisions about the application and use of Instagram

On this website, the controller has integrated components of the service Instagram.
Instagram is a service that may be qualified as an audiovisual platform, which allows users
to share photos and videos, as well as disseminate such data in other social networks.
The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker
Way, Building 14 First Floor, Menlo Park, CA, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by
the controller and on which an Instagram component (Insta button) was integrated, the
Internet browser on the information technology system of the data subject is automatically
prompted to the download of a display of the corresponding Instagram component of
Instagram. During the course of this technical procedure, Instagram becomes aware of
what specific sub-page of our website was visited by the data subject.
If the data subject is logged in at the same time on Instagram, Instagram detects with
every call-up to our website by the data subject—and for the entire duration of their stay on
our Internet site—which specific sub-page of our Internet page was visited by the data
subject. This information is collected through the Instagram component and is associated
with the respective Instagram account of the data subject. If the data subject clicks on one
of the Instagram buttons integrated on our website, then Instagram matches this
information with the personal Instagram user account of the data subject and stores the
personal data.
Instagram receives information via the Instagram component that the data subject has
visited our website provided that the data subject is logged in at Instagram at the time of
the call to our website. This occurs regardless of whether the person clicks on the
Instagram button or not. If such a transmission of information to Instagram is not desirable
for the data subject, then he or she can prevent this by logging off from their Instagram
account before a call-up to our website is made.
Further information and the applicable data protection provisions of Instagram may be
retrieved under https://help.instagram.com/155833707900388 and
https://www.instagram.com/about/legal/privacy/.

Data protection provisions about the application and use of LinkedIn

The controller has integrated components of the LinkedIn Corporation on this website.
LinkedIn is a web-based social network that enables users with existing business contacts
to connect and to make new business contacts. Over 400 million registered people in more
than 200 countries use LinkedIn. Thus, LinkedIn is currently the largest platform for
business contacts and one of the most visited websites in the world.
The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain
View, CA 94043, UNITED STATES. For privacy matters outside of the UNITED STATES
LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is
responsible.
With each call-up to one of the individual pages of this Internet site, which is operated by
the controller and on which a LinkedIn component (LinkedIn plug-in) was integrated, the
Internet browser on the information technology system of the data subject is automatically

prompted to the download of a display of the corresponding LinkedIn component of
LinkedIn. Further information about the LinkedIn plug-in may be accessed under
https://developer.linkedin.com/plugins. During the course of this technical procedure,
LinkedIn gains knowledge of what specific sub-page of our website was visited by the data
subject.
If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every
call-up to our website by the data subject—and for the entire duration of their stay on our
Internet site—which specific sub-page of our Internet page was visited by the data subject.
This information is collected through the LinkedIn component and associated with the
respective LinkedIn account of the data subject. If the data subject clicks on one of the
LinkedIn buttons integrated on our website, then LinkedIn assigns this information to the
personal LinkedIn user account of the data subject and stores the personal data.
LinkedIn receives information via the LinkedIn component that the data subject has visited

our website, provided that the data subject is logged in at LinkedIn at the time of the call-
up to our website. This occurs regardless of whether the person clicks on the LinkedIn

button or not. If such a transmission of information to LinkedIn is not desirable for the data
subject, then he or she may prevent this by logging off from their LinkedIn account before
a call-up to our website is made.
LinkedIn provides under https://www.linkedin.com/psettings/guest-controls the possibility to
unsubscribe from e-mail messages, SMS messages and targeted ads, as well as the
ability to manage ad settings. LinkedIn also uses affiliates such as Eire, Google Analytics,
BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame. The setting of such
cookies may be denied under https://www.linkedin.com/legal/cookie-policy. The applicable
privacy policy for LinkedIn is available under https://www.linkedin.com/legal/privacy-policy.
The LinkedIn Cookie Policy is available under https://www.linkedin.com/legal/cookie-policy.

Data protection provisions about the application and use of Pinterest

On this website, the controller has integrated components of Pinterest Inc. Pinterest is a
so-called social network. A social network is an Internet social meeting place, an online
community that allows users to communicate and interact with each other in a virtual
space. A social network may serve as a platform for the exchange of opinions and
experiences, or allow the Internet community to provide personal or company-related
information. Pinterest enables the users of the social network to publish, inter alia, picture
collections and individual pictures as well as descriptions on virtual pinboards (so-called
pins), which can then be shared by other user’s (so-called re-pins) or commented on.
The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco,
CA 94103, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by
the controller and on which a Pinterest component (Pinterest plug-in) was integrated, the
Internet browser on the information technology system of the data subject automatically
prompted to download through the respective Pinterest component a display of the
corresponding Pinterest component. Further information on Pinterest is available under
https://pinterest.com/. During the course of this technical procedure, Pinterest gains
knowledge of what specific sub-page of our website is visited by the data subject.
If the data subject is logged in at the same time on Pinterest, Pinterest detects with every
call-up to our website by the data subject—and for the entire duration of their stay on our

Internet site—which specific sub-page of our Internet page was visited by the data subject.
This information is collected through the Pinterest component and associated with the
respective Pinterest account of the data subject. If the data subject clicks on one of the
Pinterest buttons, integrated on our website, then Pinterest assigns this information to the
personal Pinterest user account of the data subject and stores the personal data.
Pinterest receives information via the Pinterest component that the data subject has visited

our website, provided that the data subject is logged in at Pinterest at the time of the call-
up to our website. This occurs regardless of whether the person clicks on the Pinterest

component or not. If such a transmission of information to Pinterest is not desirable for the
data subject, then he or she may prevent this by logging off from their Pinterest account
before a call-up to our website is made.
The data protection guideline published by Pinterest, which is available under
https://about.pinterest.com/privacy-policy, provides information on the collection,
processing and use of personal data by Pinterest.

Data protection provisions about the application and use of Twitter

On this website, the controller has integrated components of Twitter. Twitter is a
multilingual, publicly-accessible microblogging service on which users may publish and
spread so-called ‘tweets,’ e.g. short messages, which are limited to 280 characters. These
short messages are available for everyone, including those who are not logged on to
Twitter. The tweets are also displayed to so-called followers of the respective user.
Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter allows
you to address a wide audience via hashtags, links or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San
Francisco, CA 94103, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by
the controller and on which a Twitter component (Twitter button) was integrated, the
Internet browser on the information technology system of the data subject is automatically
prompted to download a display of the corresponding Twitter component of Twitter. Further
information about the Twitter buttons is available under
https://about.twitter.com/de/resources/buttons. During the course of this technical
procedure, Twitter gains knowledge of what specific sub-page of our website was visited
by the data subject. The purpose of the integration of the Twitter component is a
retransmission of the contents of this website to allow our users to introduce this web page
to the digital world and increase our visitor numbers.

If the data subject is logged in at the same time on Twitter, Twitter detects with every call-
up to our website by the data subject and for the entire duration of their stay on our

Internet site which specific sub-page of our Internet page was visited by the data subject.
This information is collected through the Twitter component and associated with the
respective Twitter account of the data subject. If the data subject clicks on one of the
Twitter buttons integrated on our website, then Twitter assigns this information to the
personal Twitter user account of the data subject and stores the personal data.
Twitter receives information via the Twitter component that the data subject has visited our
website, provided that the data subject is logged in on Twitter at the time of the call-up to
our website. This occurs regardless of whether the person clicks on the Twitter component
or not. If such a transmission of information to Twitter is not desirable for the data subject,

then he or she may prevent this by logging off from their Twitter account before a call-up to
our website is made.
The applicable data protection provisions of Twitter may be accessed under
https://twitter.com/privacy?lang=en.

Data protection provisions about the application and use of Xing

On this website, the controller has integrated components of XING. XING is an Internet-
based social network that enables users to connect with existing business contacts and to

create new business contacts. The individual users can create a personal profile of
themselves at XING. Companies may, e.g. create company profiles or publish jobs on
XING.
The operating company of XING is XING SE, Dammtorstraße 30, 20354 Hamburg,
Germany.
With each call-up to one of the individual pages of this Internet site, which is operated by
the controller and on which a XING component (XING plug-in) was integrated, the Internet
browser on the information technology system of the data subject is automatically
prompted to download a display of the corresponding XING component of XING. Further
information about the XING plug-in the may be accessed under
https://dev.xing.com/plugins. During the course of this technical procedure, XING gains
knowledge of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in at the same time on XING, XING detects with every call-up
to our website by the data subject—and for the entire duration of their stay on our Internet
site—which specific sub-page of our Internet page was visited by the data subject. This
information is collected through the XING component and associated with the respective
XING account of the data subject. If the data subject clicks on the XING button integrated
on our Internet site, e.g. the “Share”-button, then XING assigns this information to the
personal XING user account of the data subject and stores the personal data.
XING receives information via the XING component that the data subject has visited our
website, provided that the data subject is logged in at XING at the time of the call to our
website. This occurs regardless of whether the person clicks on the XING component or
not. If such a transmission of information to XING is not desirable for the data subject, then
he or she can prevent this by logging off from their XING account before a call-up to our
website is made.
The data protection provisions published by XING, which is available under
https://www.xing.com/privacy, provide information on the collection, processing and use of
personal data by XING. In addition, XING has published privacy notices for the XING
share button under https://www.xing.com/app/share?op=data_protection.

Data protection provisions about the application and use of YouTube

On this website, the controller has integrated components of YouTube. YouTube is an
Internet video portal that enables video publishers to set video clips and other users free of
charge, which also provides free viewing, review and commenting on them. YouTube
allows you to publish all kinds of videos, so you can access both full movies and TV

broadcasts, as well as music videos, trailers, and videos made by users via the Internet
portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA
94066, UNITED STATES. The YouTube, LLC is a subsidiary of Google Inc., 1600
Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by
the controller and on which a YouTube component (YouTube video) was integrated, the
Internet browser on the information technology system of the data subject is automatically
prompted to download a display of the corresponding YouTube component. Further
information about YouTube may be obtained under https://www.youtube.com/yt/about/en/.
During the course of this technical procedure, YouTube and Google gain knowledge of
what specific sub-page of our website was visited by the data subject.
If the data subject is logged in on YouTube, YouTube recognizes with each call-up to a
sub-page that contains a YouTube video, which specific sub-page of our Internet site was
visited by the data subject. This information is collected by YouTube and Google and
assigned to the respective YouTube account of the data subject.
YouTube and Google will receive information through the YouTube component that the
data subject has visited our website, if the data subject at the time of the call to our
website is logged in on YouTube; this occurs regardless of whether the person clicks on a
YouTube video or not. If such a transmission of this information to YouTube and Google is
not desirable for the data subject, the delivery may be prevented if the data subject logs off
from their own YouTube account before a call-up to our website is made.
YouTube’s data protection provisions, available at
https://www.google.com/intl/en/policies/privacy/, provide information about the collection,
processing and use of personal data by YouTube and Google.

Data protection provisions about the application and use of Zendesk

We use Zendesk to answer live queries on the website. We don’t retain any of the data we
collect any longer than necessary to answer your question. To find out more about privacy

policy of Zendesk click here (https://www.zendesk.com/company/customers-
partners/privacy-policy/). If you wan ́t to find our more about Zendesk-cookies an control

cookies they set click here: https://www.zendesk.com/company/customers-
partners/#cookie-policy.

Data protection provisions about the application and use of Google-fonts
For uniform representation of fonts, this page uses web fonts provided by Google. When
you open a page, your browser loads the required web fonts into your browser cache to
display texts and fonts correctly.
For this purpose your browser has to establish a direct connection to Google servers.
Google thus becomes aware that our web page was accessed via your IP address. The
use of Google Web fonts is done in the interest of a uniform and attractive presentation of
our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found
at https://developers.google.com/fonts/faq and in Google’s privacy policy
at https://www.google.com/policies/privacy/.

Data protection provisions about the use of Unbounce

We use Unbounce, a web analytics service provided by Unbounce Marketing Solutions
Inc. (400-401 West Georgia Street, Vancouver, BC V6B 5A1, Canada). In doing so,
individual websites of Unbounce are hosted for campaigns and advertising campaigns.
Xenagos receives an evaluation of the customer’s activities. The customer’s browser
communicates directly with Unbounce, so that the IP address of the customer is
transmitted and cookies can be set. For more information about Unbounce and privacy at
Unbounce, visit: http://unbounce.com/privacy/.

Data protection provisions about the use of Zapier

To integrate different databases and tools to our company, we use Zapier, a service of
Zapier Inc., 548 Market St # 62411, San Francisco, California 94104, USA. In this case,
customer data can be transmitted with the exception of the payment data. For more
information about Zapier’s privacy, visit https://zapier.com/privacy/.

Data protection provisions about the use of Active Campaign

As a newsletter service provider, we use Active Campaign. Privacy information can be
found at: https://www.activecampaign.com/privacy-policy/
We’ve signed a contract with Active Campaign to protect and not disclose our customers’
information to third parties.

Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we
obtain consent for a specific processing purpose. If the processing of personal data is
necessary for the performance of a contract to which the data subject is party, as is the
case, for example, when processing operations are necessary for the supply of goods or to
provide any other service, the processing is based on Article 6(1) lit. b GDPR. The same
applies to such processing operations which are necessary for carrying out pre-contractual
measures, for example in the case of inquiries concerning our products or services. Is our
company subject to a legal obligation by which processing of personal data is required,
such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c
GDPR. In rare cases, the processing of personal data may be necessary to protect the
vital interests of the data subject or of another natural person. This would be the case, for
example, if a visitor were injured in our company and his name, age, health insurance data
or other vital information would have to be passed on to a doctor, hospital or other third
party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, processing
operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for
processing operations which are not covered by any of the abovementioned legal grounds,
if processing is necessary for the purposes of the legitimate interests pursued by our
company or by a third party, except where such interests are overridden by the interests or

fundamental rights and freedoms of the data subject which require protection of personal
data. Such processing operations are particularly permissible because they have been
specifically mentioned by the European legislator. He considered that a legitimate interest
could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2
GDPR).

The legitimate interests pursued by the controller or by a third party
Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate
interest is to carry out our business in favor of the well-being of all our employees and the
shareholders.

Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective
statutory retention period. After expiration of that period, the corresponding data is
routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or
the initiation of a contract.

Provision of personal data as statutory or contractual requirement; Requirement necessary
to enter into a contract; Obligation of the data subject to provide the personal data;
possible consequences of failure to provide such data
We clarify that the provision of personal data is partly required by law (e.g. tax regulations)
or can also result from contractual provisions (e.g. information on the contractual partner).
Sometimes it may be necessary to conclude a contract that the data subject provides us
with personal data, which must subsequently be processed by us. The data subject is, for
example, obliged to provide us with personal data when our company signs a contract with
him or her. The non-provision of the personal data would have the consequence that the
contract with the data subject could not be concluded. Before personal data is provided by
the data subject, the data subject must contact any employee. The employee clarifies to
the data subject whether the provision of the personal data is required by law or contract
or is necessary for the conclusion of the contract, whether there is an obligation to provide
the personal data and the consequences of non-provision of the personal data.

Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.

Changes on this privacy policy

In order to ensure our privacy policy always complies with current legal requierements we
reserve the right to implement changes on this policy at any time. This right is reserved for
new or revised services, too. New privacy policy will take effect on your next visit.

Last changes 17.05.2018